Likeable BusinessAccording to Dave Kerpen, CEO and Co-Founder of Likeable Media and New York Times best-selling author, if you want to be successful, you have to learn to listen — even if you have a lot to say.

As a guy who is full of ideas and insights himself, Dave understands why it’s hard for leaders and businesspeople to shut up and listen. But, he says, it’s critical — because if you don’t, you lose opportunities to make stuff better, you lose great company culture, and you lose your customers.

In this excerpt from his book Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver, Dave explains the real definition of listening and how you can do it with all of your senses.

Here are some other ideas Dave covers in this excerpt:

  • How to listen with all of your senses.
  • What listening looks like at scale.
  • Why a good manager doesn’t have all the right answers.

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