This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” See the original post this is adapted from and more like it on his blog. There are a lot of air-conditioning repair companies. They are all fighting for the…
Tag Archives: customer feedback
Be amazing to earn the amazing review
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WOM Tip #209: Don’t let “Sold Out” be the last word
ModCloth is known for listening to their customers when deciding what clothing and accessories to offer — they call it “democratizing the fashion industry.” But with limited stock of a lot of their stuff, they often sell out of popular products fast. Other companies just say sorry, but ModCloth turns a potential disappointment into an…
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WOM Tip #215: Remarkable thank-you notes amplify positive feedback
After days of working with a helpful Spotify employee on a tricky account issue, Jelena Woehr was so impressed she left them a glowing review. So to thank Jelena for her review, the employee made her a custom playlist. Using song titles, the “Hidden Message” playlist says, “Jelena/You Are Awesome/Thanks a Lot/For These Words/It Helps…
WOM Tip #352: Weird feedback is remarkable feedback
The Standard Hotels, a quirky hotel line across the country, gets some even quirkier feedback from their customers. To make the most of it, they created a calendar with each month representing some of the weirdest comments they’ve gotten from guests in the past. Photo from Cool Hunting. In The Standard Hotels’ “A Year of…