According to Brandon Rhoten, Director of Digital Marketing at Wendy’s, the restaurant is in a serious state of transition. And to get more people talking about the new Wendy’s, they went with a new strategy: proactive social listening. By actively following what people were saying in social media, Brandon’s team was able to give brand…
Tag Archives: customer feedback
Why paying for reviews is never worth it
This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” You’ve got a more important issue Too often, incentives for reviews are used by lazy marketers who are avoiding a bigger problem: They’re just…
Getting great reviews is easier than you think
This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times best-selling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” You can’t get awesome reviews without being awesome First and foremost, you need to be a great business that sells something fantastic. No amount…
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The 5 Fastest Ways to Get More Referrals for Your Small Business
This is a guest post from Andy Sernovitz — WordofMouth.org and SocialMedia.org CEO and author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” Most small businesses will tell you their new customers come through word of mouth, but very few can tell you how those referrals happen or where they come from….
Word of Mouth Tip #121: Customer complaints are a word of mouth opportunity
Negative word of mouth, customer complaints, loud critics — we all experience them, and they represent great word of mouth opportunities. It’s a chance to convert a critic into a fan, to make better products, to fix dumb policies, and to show off your personality. Here’s a great example: When popular U.K. blogger October Jones…
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Video: How to get great reviews, by Ian Strain-Seymour
Outstanding customer reviews are a great way to establish authenticity and trustworthiness for your business. But how do you get reviews? Well, for starters, just ask. One of the most common mistakes in word of mouth marketing is forgetting to ask customers to leave a review. From there, try a couple other techniques that will…
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How to listen for unexpected topics
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Some of your best word of mouth topics may not be the ones you planned for — and that’s OK. Organic word of mouth usually happens…