[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Most of the time, your talkers will come from the everyday actions you take to be a great business — they recommend their friends…
Tag Archives: cause marketing
How cause marketing can be smart marketing
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. In the last 20 years, the term “cause marketing” came onto the horizon. The whole idea was this: Many companies donate their time, their…
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Video: How “Don’t Mess With Texas” became one of the most talked about ad campaigns of all time
In 1985, Texans were paying millions for litter cleanup along highways, and the cost was getting bigger every year. The nation as a whole was facing a similar issue and putting out public service announcements, like the crying Native American and “Give a hoot, don’t pollute.” But according to Tim McClure, co-founder of ad agency…
