When fans love your brand enough to shave the logo into their hair, mow it into their lawn, or tattoo it on their body, how do you respond? With the “Honda Loves You Back” campaign, Honda showed why it’s important to not only encourage fans to help spread word of mouth, but also to make…
Tag Archives: case study
How LasikPlus creates a first-rate customer experience
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. I got back from a trip to the West Coast and was frantically looking for my favorite pair of glasses. The red eye had worn me out and I had taken them off (replacing them with another pair) for the flight….
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Video: How Avon gave their representatives the right word of mouth tools
Your advocates are the people who will talk about your stuff, defend your brand, and convert their friends. You can help your word of mouth spread much further and much faster by giving these people the tools to do it. For Avon, their brand is built on these advocates: their representatives. Since Avon has depended…
Video: How Louisville Slugger created a ton of buzz for a city-wide scavenger hunt
In the baseball bat business, you’ve got to stand out to survive (because let’s face it — all the bats look pretty much the same). That’s why Louisville Slugger relies on being unique and using word of mouth to sell their products. So, during last year’s World Series, Louisville Slugger (with the help of their…
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Case Study: Louisville Slugger
4:30 — Cale Johnson introduces imc2‘s Chief Strategy Officer, Mark McKinney. 4:31 — McKinney gives us an overview of The Sweetest Spot Program – The Drop. Louisville Slugger sells bats to high school and colleges. How do you select a bat when they are all pretty much the same? “You’ve got one chance to sell…
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