WindsorONE makes lumber used for trim boards and moldings — and they’re fantastic at creating word of mouth. In this case study, WindsorONE’s Craig Flynn and Brian Bunt share how they transformed their boring lumber BtoB company into an exciting word of mouth topic. They discuss 12 of their “spaghetti throws” (word of mouth ideas…
Tag Archives: Brian Bunt
How WindsorONE is Creating Amazing BtoB Word of Mouth, presented by Craig Flynn & Brian Bunt
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Case Study: WindsorONE
2:50 — Kurt Vanderah introduces WindsorONE‘s President & CEO, Craig Flynn, Director of Marketing, Brian Bunt, and Design & Brand Strategist, Emily Albinski. 2:51 — Looking forward to some great thoughts!!! 2:52 — Word of Mouth: Fission Formula. (Missed first part – will get it) 53% of a yes decision. Flip The Funnel. Your best customers…
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How this BtoB lumber company saves $250,000 a year on ads by earning word of mouth
Any business, selling any product, in any industry can earn word of mouth. Sure, it’s easier for some brands and some products — but every day we see someone doing it for ketchup, duct tape, and razor blades. WindsorONE is one of our favorite examples of this. They’re a BtoB company, they sell trim boards,…
