Tag Archives: Brains On Fire

Video: Why passion sparks word of mouth

One key point on word of mouth marketing: “It’s about people, stupid,” says Brains on Fire President Robbin Phillips. The focus shouldn’t be on the product or the sales data. It should be on human beings and what they care about. In her book, The Passion Conversation, Robbin says you have to understand people’s passions…

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Your cause might not be what you think

This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. As SXSW came to a close this year, there was…

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Excerpt from “Brains on Fire”

The Brains on Fire team asks you to dig deep and discover what ignites powerful, sustainable, word of mouth movements.

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WOM Tip #109: Teach your talkers the story you want them to share

You can’t control conversations about your brand. People are going to say whatever they want about you. But you can influence the conversation. If you supply your talkers with a great story that’s worth sharing, they’ll spread it. Maybe not exactly like you wrote it — but that’s OK. It’ll still be a lot better…

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Geno Church: How to get people talking offline

10:15 — Kurt Vanderah introduces Brains On Fire‘s Word of Mouth Inspiration Officer, Geno Church. And, he has awesome glasses. 10:16 — Geno Church takes the stage with spectacles that are ON POINT. I love a good pair of glasses. He starts his session grabbing at the heart of a Word Of Mouth Marketing: “As…

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How to create offline word of mouth

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Geno Church of Brains on Fire is one of our fantastic speakers. He’s…

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How Fiskars created their incredible fan community

Back in 2005, Fiskars — the 360-year-old brand that’s famous for their orange-handled scissors —  did a brand audit. They asked customers to describe what beverage and snack they were like, and when the responses of “milk” and “saltine crackers” came in, they knew they had some work to do. To help turn it around,…

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Video: How to get people talking offline

Geno Church of Brains on Fire shares classic, offline word of mouth techniques to earn fans and get them talking.

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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