Tag Archives: Brains On Fire

Case Study: Fiskars — live from Word of Mouth Supergenius

2:10 — Cale Johnson introduces Brains on Fire‘s Geno Church. 2:11 — ?Fiskars is the 2nd oldest incorporated brand in the world (didn’t know that!) and frankly it doesn’t seem like a product that would generate high conversation, especially given that it seems like so many people use them. 2:13 — But Fiskars worked very…

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Geno Church on how to create a fan community — a live Word of Mouth Supergenius preview

As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20th in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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3-Minute WOM Lesson: Lessons from the amazing Fiskars fan community — live from Word of Mouth Supergenius

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] As a preview for Word of Mouth Supergenius on July 20 in New York, we’re taking a…

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Spike Jones: How to Create a Fan Community — live from Word of Mouth Supergenius

9:35 — Kurt Vanderah introduces Spike Jones, Brains On Fire‘s Firestarter. 9:37 — Spike shows a clip of a woman singing a Fiskars carol. 9:39 — It’s about people, not technology. 9:40 — Brains on Fire creates movements as opposed to campaigns, something that lasts forever, not for just a moment. Movements are a volume…

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3-Minute WOM Lesson: How to create a fan community

In this issue, Brains on Fire’s Firestarter, Spike Jones, shares his three tips on creating a fan community: 1> Find the passion conversation 2> Create a barrier to entry 3> Establish a powerful identity 4> Listen to Spike’s live Supergenius preview You can see Spike — as well as 30 other brilliant word of mouth…

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Happy birthday, Fiskars — from 6,400 of your biggest fans

On its 360th birthday, Fiskars (the brand mostly known for making scissors) is inviting thousands of their closest fans — known as Fiskateers — to join them later this month in a celebration at Disney World. With over 6,400 members, the Fiskateers program — created with the help of the brilliant folks at Brains On…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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