With over 30 years as a Chief Customer Officer and training executives in customer experience, Jeanne Bliss knows a thing or two about how companies earn extreme customer love. But, she says that kind of love, the kind that grows your business, isn’t just about customer service. In this 2.0 version of her book Chief…
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Download the first chapter of Simon Sinek’s “Leaders Eat Last”
Great leaders are great empathizers according to Simon Sinek, TEDx speaker and author of Start with Why: How Great Leaders Inspire Everyone to Take Action. In this first chapter from his new book, Leaders Eat Last: Why Some Teams Pull Together and Others Don’t, Simon tells the story of a heroic pilot who saved the…
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Free download: Chapter from “APE” by Guy Kawasaki and Shawn Welch
After writing ten books and experiencing a huge disappointment from one of his publishers, New York Times bestselling author Guy Kawasaki was ready to take things into his own hands — and then show everyone how he did it. With tech developer and co-author Shawn Welch, Guy explains the art of self-publishing in APE: Author,…
The origins of online word of mouth: Part 2
Dave Evans is the VP of Social Strategy for Lithium Technologies and author of the best selling book “Social Media Marketing: An Hour a Day.” This blog post is part two of an excerpt adapted from his book. Read part one here. Ironically, it’s when the advertising and marketing is low-key or absolutely quiet that…
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The origins of online word of mouth: Part 1
Dave Evans is the VP of Social Strategy for Lithium Technologies and author of the best selling book “Social Media Marketing: An Hour a Day.” This blog post is part one of an excerpt adapted from his book. Early online word of mouth Perhaps in one direct response to the growing sophistication of marketing and…
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