Tag Archives: Bob Pearson

Bob Pearson on “Pre-Commerce”

1:30 — Kurt Vanderah introduces Bob Pearson, author of Pre-Commerce: How Companies and Customers are Transforming Business Together. 1:31 — Transactions are less than 1% of the time/activties that a person spends online doing. 1:35 — Where are the communities at that want what you offer? You have to go out and find them for…

Read More Comments Off on Bob Pearson on “Pre-Commerce”

3-Minute WOM Lesson: How to create your word of mouth marketing plan

[Welcome back to the Word of Mouth Marketing newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] In this issue, our Social Media Business Council Chief Evangelist, Bob Pearson, shares his tips for creating your word of mouth marketing…

Read More Comments Off on 3-Minute WOM Lesson: How to create your word of mouth marketing plan

Thanks to all who shared the news of Bob Pearson joining GasPedal and the Blog Council

We’d like to extend a big thanks to everyone who helped share the news of Bob Pearson, Dell’s former head of social media, joining GasPedal as President of the Blog Council and SVP of Communities. Here’s some of the great stories not only covering our news, but also touching on the larger movement we’re all…

Read More 1 Comment

Bob Pearson joins GasPedal as President of the Blog Council

Big news! Bob Pearson, former VP of Communities and Conversation at Dell, is joining GasPedal as President of the Blog Council and Senior Vice President of Communities. (Read the announcement here.) With more than 25 years at three Fortune 500 companies and as one of the pioneers of corporate social media, Bob brings a wealth…

Read More 5 Comments

From the book: New word of mouth case study on Dell

One of the biggest additions to the new edition of the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is the five new case studies of brilliant word of mouth marketing from Dell, Potbelly, FreshBooks, Microsoft, and Levenger. We’re highlighting a different case study each day this week, starting with Dell:…

Read More 4 Comments
Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More