1:30 — Kurt Vanderah introduces Bob Pearson, author of Pre-Commerce: How Companies and Customers are Transforming Business Together. 1:31 — Transactions are less than 1% of the time/activties that a person spends online doing. 1:35 — Where are the communities at that want what you offer? You have to go out and find them for…
From the book: New word of mouth case study on Dell
One of the biggest additions to the new edition of the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is the five new case studies of brilliant word of mouth marketing from Dell, Potbelly, FreshBooks, Microsoft, and Levenger. We’re highlighting a different case study each day this week, starting with Dell:…