According to Casey Hall, Thomson Reuters Senior Marketer, a blog is not the place for product promotions and selling. It’s a place for sharing amazing content and earning loyal fans. How do they create amazing content? By bringing in subject matter experts to help. The problem: Not all of these experts were ready to do…
Tag Archives: blog
Video: How Thomson Reuters earned new customers with great content
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WOM Tip #457: Turn problem solving into a word of mouth opportunity
Feedly, an RSS feed reader, dedicated the first ten days of March to fixing ten bugs in their system. They called it “Fix It March: 10 bugs in 10 days,” and blogged about eh experience along the way. Photo from Feedly. Feedly is probably already tackling issues and improving their product every day, not just…
Video: How Kaiser Permanente started amazing word of mouth with video content
If you want to show people how awesome you are instead of just telling them, you might give them a demonstration or a sample to take home. Unfortunately for Kaiser Permanente, you can’t sample healthcare. They had to find another approach to demonstrate their service in a compelling, honest way. That’s when Kaiser Permanente’s Director…
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Video: Level 3’s Ben Bacon on how they took the “blah” out of corporate blogging
Back in the day, every time a company started a blog, it got people talking. But now that everyone has one, it takes a lot to get noticed, to build an audience, and to create something remarkable. In this video from our sister brand‘s BlogWell conference series, Level 3 Communications’ Ben Bacon shares a case study…
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How WindsorONE is Creating Amazing BtoB Word of Mouth, presented by Craig Flynn & Brian Bunt
WindsorONE makes lumber used for trim boards and moldings — and they’re fantastic at creating word of mouth. In this case study, WindsorONE’s Craig Flynn and Brian Bunt share how they transformed their boring lumber BtoB company into an exciting word of mouth topic. They discuss 12 of their “spaghetti throws” (word of mouth ideas…
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Follow tomorrow’s live coverage of the Word of Mouth Crash Course
A big hello from all of us here at WordofMouth.org as we prep for tomorrow’s Word of Mouth Crash Course: The “How to be Great at Word of Mouth Marketing” Conference. We’re thrilled to be bringing together such an awesome lineup of brilliant word of mouth marketers — and even more thrilled about all the other…
