Video: Level 3’s Ben Bacon on how they took the “blah” out of corporate blogging

Back in the day, every time a company started a blog, it got people talking.

But now that everyone has one, it takes a lot to get noticed, to build an audience, and to create something remarkable.

In this video from our sister brand‘s BlogWell conference series, Level 3 Communications’ Ben Bacon shares a case study on how they launched and continue to manage their BtoB corporate blog — and how it’s leading to genuine conversations.

What Ben covers:

  • How to get to know your customers by listening to their interests and learning how they speak
  • How to determine the appropriate tone and style of your content
  • How to find, train, and empower employees to contribute to the blog

Check it out:

PS: If you love this, join at the next BlogWell event in Chicago on July 18 or New York on September 12 — the event is focused on how big brands use social media, but there are always a ton of great lessons for word of mouth marketers too.

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