Feedly, an RSS feed reader, dedicated the first ten days of March to fixing ten bugs in their system. They called it “Fix It March: 10 bugs in 10 days,” and blogged about eh experience along the way.

WOM Tip-457

Photo from Feedly.

Feedly is probably already tackling issues and improving their product every day, not just ten days out of the year. But by giving their improvement project a name, they made it more visible to their customers.

You should always let your customers know you take their feedback seriously and work to fix problems. But you’ll earn even more word of mouth when you show them you’re serious about making a change.

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