Tag Archives: Andy Sernovitz
Events, Supergenius Live July 20, 2010

Andy Sernovitz: How to Stay Ethical and Out of Trouble — live from Word of Mouth Supergenius

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10:15 — Bergen Anderson introduces GasPedal‘s CEO, Andy Sernovitz. 10:16 — “This is our serious lesson.  This is the important stuff.”  We always have an ethics talk because WOM is all about trust.   You can’t start open honest communications by lying to people. 10:17 —  Ethics is the foundation you build a WOM program on. …

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Events, Supergenius Live July 20, 2010

GasPedal CEO Andy Sernovitz on how word of mouth will save your brand — live from Word of Mouth Supergenius

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8:50 — Kurt Vanderah introduces GasPedal CEO, Andy Sernovitz. 8:51 — Andy takes podium 8:51 — “Welcome, welcome to word of mouth supergenius, we are going to have a fantastic day today.” 8:52 — Happy customers are your greatest advertisers.  Earning their respect and recommendation is most important 8:52 — Love most powerful force in…

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newsletter June 15, 2010

3-Minute WOM Lesson: Zappos CEO Tony Hsieh and WOM guru Andy Sernovitz on how to create love and happiness — live Word of Mouth Supergenius preview

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As a preview for Word of Mouth Supergenius on July 20 in New York, our Andy Sernovitz sat down with Zappos’ Tony Hsieh to share previews of their upcoming keynotes for the “How to be Great at Word of Mouth Marketing” conference. A few big ideas from their discussion: 1> Create instant conversation with delightful…

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Live from BlogWell May 5, 2010

GasPedal Social Media Ethics Briefing: Staying Out of Trouble — Live from BlogWell

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3:10 — Kurt Vanderah introduces GasPedal’s CEO, Andy Sernovitz. 3:12 – Andy: It’s all about trust.  Anyone can buy ads – the best copy in the world doesn’t matter unless people like and trust you.  This travels far and wide.  It makes you a social media success.  It is not something you do later –…

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Live from BlogWell May 5, 2010

Welcome Session — Live from BlogWell

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1:00 — GasPedal’s Andy Sernovitz opens BlogWell: How Big Brands Use Social Media here in Seattle, hosted by Microsoft. 1:03 — Sponsor ICUC welcomes audience and gives intro into real life moderation services 1:04 — Kurt Vanderah intros sponsors such as Jive and StrongMail, Social Media Sponsors, Social Media Business Council and speakers 1:07 — Kurt discusses logistics…

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Live from BlogWell April 7, 2010

Andy Sernovitz: Social Media Ethics Briefing — Live from Blogwell

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3:10 — Kurt Vanderah introduces GasPedal and Social Media Business Council’s CEO, Andy Sernovitz. 3:12 – Andy says “it’s all about trust.” Great, meaningful message – built on trust foundation first. Ethics is the first thing you do. Only way to make it work;  the right thing to do. I trust these people enough to…

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Live from BlogWell April 7, 2010

Welcome Session — Live from BlogWell

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1:00 — GasPedal’s Andy Sernovitz opens BlogWell: How Big Brands Use Social Media here in Cincinnati, hosted by Duke Energy. 1:01 – Kurt Vanderah introduces the conference and logistics. 1:02 – Kurt says that blogging and tweeting is encouraged – #blogwell.  All sessions will be filmed and shared on www.SocialMedia.org for free. 1:03 – Kurt…

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Live from BlogWell February 16, 2010

Andy Sernovitz: Social Media Ethics Briefing — live from BlogWell

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3:15 — Kurt Vanderah introduces GasPedal and Social Media Business Council CEO, Andy Sernovitz. 3:15 — Andy: All right, if you know anything about me or this organization, you know you’re going to get a talk about ethics. It’s not just because ethics is important — it’s also because if you’re in the social business,…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

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Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Articles January 11, 2013

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Downloads August 24, 2012

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All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

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By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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