Tag Archives: advocates

4 ways you can help employees talk about you

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Happy, loyal employees can be fantastic talkers. The bigger the brand, the more potential advocates you have. And while not every employee will want to…

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Rob Fuggetta on “Brand Advocates”

1:30 — Kristen Platt introduces Rob Fuggetta, author of Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force. 1:31 — 1. Do you know who your brand advocates are? -You can find who your advocates are by paying attention to who are constantly posting in your social channels and talking about you. 1:35– 2. Are you giving…

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All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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