Tag Archives: Andy Nulman

The foolproof, two-step secret to go viral!

This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. It has become the social media question for the ages, one that defines our era:…

Read More 1 Comment

How the process adds (mega) value to the product

This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. Despite the fact that I convinced myself and countless others that I was “all art-ed…

Read More Comments Off on How the process adds (mega) value to the product

How a “Do Not Disturb” sign created buzz

This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. As per my post about Alan Webber’s Rules of Thumb book, one of my favorites…

Read More Comments Off on How a “Do Not Disturb” sign created buzz

Practicality is the enemy of impact

This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. I once spoke at a conference gathering of Quebec’s Young Chamber of Commerce Groups. The…

Read More Comments Off on Practicality is the enemy of impact

Spic and spam

This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. Okay, misleading headline. I actually appreciated getting this in my inbox: Dear Mr. Nulman, We…

Read More Comments Off on Spic and spam

The card that stays with you

This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. Add yet another member to the Pow! Astonishing Business Card Club. Embodiment of the Second…

Read More Comments Off on The card that stays with you

Ski season in summer

This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. What better way to celebrate summer than with perhaps the most inspiring ski promo since…

Read More Comments Off on Ski season in summer

Much ado about nothing

This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. Radiohead did it six years ago, Alfalfa and the rest of the Little Rascals did…

Read More Comments Off on Much ado about nothing
Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More