Jennifer Leggio, ZDNet Feeds"Firefox 3 and Community – How Mozilla used social networking to set a world record" It’s amazing enough to have eight million downloads of your product … but even more amazing to get that many within one day. Jennifer details how word of mouth was an integral part of the success….
Word of Mouth Marketing Research: BtoB blogging successful, Forrester reports
You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week. Share it, copy it and send it to a friend!
Word of Mouth Geniuses of the Week
WOM World/Nokia, via LesterChan: "My Very Own Poster With My Nickname" An example of an outstanding way to say thank you AND generate word of mouth, all at the same time. (link) Bob Troia, Affinitive’s Social Media Playground "Don’t Forget About WOM-Moms!" Bob highlights new data about a group…
Word of Mouth Marketing Research: Consumers trust other consumers more than advertising
You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week. Share it, copy it and send it to a friend!
Word of Mouth Geniuses of the Week
Spike Jones, Brains on Fire: “Social Community Shortcuts”Spike shares some good advice to remember before starting in WOM marketing: “There are no shortcuts.” (link) John Moore, Brand Autopsy: “The Other Starbucks Social Networking Site”John once again rescues a blog from obscurity, reminding us about Starbucks’ other foray into WOM. (link) Patrick Byers, The Responsible Marketing…