Omni Hotels puts a free camcorder in the hands of talkers

flip-omniOmni Hotels has partnered with Pure Digital to let families borrow a Flip camcorder to record their vacations.

It’s a brilliant bit of word of mouth marketing for both brands: Pure Digital gets their product in the customers’ hands to test out, and Omni Hotels gets an army of excited vacationers equipped with a great tool for documenting all the great stuff about their vacation (and their hotel experience).

To top it off, Omni is also encouraging customers to put their videos online by offering a free trip for four to their Bedford Springs Resort for the best 3-minute video posted to their social networking site.

The Lesson: Putting tools for talking in the hands of your fans makes it easier for conversations about you to take place. If you can get them cameras (doesn’t have to be a fancy one — a cheap disposable one could work just fine), you have the potential to earn a ton of free endorsements on Flickr, Facebook, and the family photo album.

Learn More: Springwise

Tags: , , , , , ,

Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More