Tag Archives: Omni

Omni Hotels puts a free camcorder in the hands of talkers

Omni Hotels has partnered with Pure Digital to let families borrow a Flip camcorder to record their vacations. It’s a brilliant bit of word of mouth marketing for both brands: Pure Digital gets their product in the customers’ hands to test out, and Omni Hotels gets an army of excited vacationers equipped with a great…

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The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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