As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20th in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions.
Our lineup of speakers includes Martin Atkins — author of Tour:Smart, former PiL drummer, and all-around fan-base building, buzz-creating supergenius. Here, Martin offers a few ideas on how to earn these offline conversations as a preview of the class he’ll be teaching:
And to see all of our interviews, check out our YouTube channel.
