Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you our in-house word of mouth supergenius and GasPedal CEO Andy Sernovitz.
Andy will be presenting the keynote, “Love or Marketing? How Word of Mouth Will Save Your Brand,” and shared these ideas as a preview:
- We’re not talking about social media. The tools you use to help people talk are just one component of your word of mouth plan. Earning love is so much more than this.
- Everyone can benefit from word of mouth. Great products made by great companies can earn true love from their fans — regardless of industry.
- Would anyone tell a friend about this? Ask this before you build or launch anything. It’s a question that will change your company.
Hear Andy’s live Supergenius preview (and check out our Facebook page to see all our interviews):
