Kurt Vanderah: Welcome to Word of Mouth Supergenius

8:30 — Kurt Vanderah kicks off Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference.

8:31 –Kurt: Ladies and gentleman, thanks so much! This is an exciting time for all of us, and we’d like to thank all of you for helping make this event happen.

8:32 — Kurt: Obviously you’re here because you agree that this is a big day. Our goal for the Supergenius conference is to dive into what makes word of mouth work. It’s not about the theory or lists of 5 things, what we want to do is find out what specifically works — and we’ve got examples of those who’ve lived it today.

8:33 — Kurt says that today, Supergenius is about bringing the old gang back together — the ones who live it every day.

8:33 — Kurt: Today’s hashtag to follow along on Twitter is #Supergenius — and live blogging is right here on gaspedal.com/blog.

8:35 — Kurt gives a tour of the swag back, highlighting the authors’ books, the googly eyes, and the whoopy cushions, and the handy travel kit.

8:37 — Kurt encourages everyone to Tweet and blog from today, but to also be willing to close up the laptop and take a deep dive into today’s topics, fill up the notebooks with ideas, and be prepared to soak in a ton.

8:47 — Kurt: All of these goodies are great, but the real content here is the brilliant speakers and the amazing crowd of attendees today. Thank you all for help making today such an amazing event.

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