It’s here! Get the updated version of the best-selling book on word of mouth

wombookGet the new version of the best selling book on word of mouth, Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz.

New additions include:

  • New chapter on BtoB word of mouth
  • New chapter on dealing with negative word of mouth
  • 5 new word of mouth case studies
  • 5 new word of mouth worksheets

March is officially book month for us here at GasPedal. We’re going to be digging into lots of the new material from the book, as well as giving away a few copies and pointing to some friends of ours that are also giving them away.

Win a copy! Click here for details.

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  1. New case studies from the updated edition of Andy Sernovitz’ best-selling book on word of mouth | You Can Be a Word of Mouth Marketing Supergenius - March 4, 2009

    […] can win a copy of Andy’s book by letting a friend know about it! Click here for more details. Tags: book, Case Studies, GasPedal, sernovitz, WOM, word of mouth, word of mouth marketing Next […]

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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