As previews for our upcoming Word of Mouth Supergenius event in New York on July 20, we’re sharing a bunch of the amazing how-to classes, case studies, and brilliant author sessions from the last “How to be Great at Word of Mouth Marketing” conference.
In his Word of Mouth Supergenius class, “How to Create Your Word of Mouth Marketing Plan,” GasPedal’s Andy Sernovitz explains how to get your program off the ground.
Andy’s tips include how to find your talkers, how to figure out what tools to use, and how to take part in the conversations.