As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions.
Our lineup of speakers includes word of mouth supergenius Randy Lopez, who will be leading the class, “How to Create Word of Mouth on Zero Budget.” Here are three tips he shared as a preview:
- Really, really know your brand. It’s vital to have a deep understanding of your brand and — while learning from mega brands like Zappos and Apple — know that your path to word of mouth success will take a unique road.
- Creativity is the key. Word of mouth works best when campaigns are fresh and inventive. Always look for the unexpected.
- Be quick on your feet. The ability to improvise is essential. Get great at it by frequently trying lots of new tools and techniques to think differently.
Hear Randy’s live Supergenius preview (and check out our Facebook page to see all our interviews):
