As previews for our upcoming Word of Mouth Supergenius event in New York on July 20, we’re sharing a bunch of the amazing how-to classes, case studies, and brilliant author sessions from the last “How to be Great at Word of Mouth Marketing” conference. In his Word of Mouth Supergenius class, “How to Create Word…
Tag Archives: Randy Lopez
How to Create Word of Mouth on Zero Budget — live from Word of Mouth Supergenius
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Randy Lopez: How to Create Word of Mouth on Zero Budget — live from Word of Mouth Supergenius
9:35 — Jim Lovelady introduces Randy Lopez of Johnson Gray Advertising. 9:36 — Randy introduces his background with non-traditional marketing and guerilla marketing. 9:36 — Randy: My background is really working with companies that have no real budget. 9:36 — Randy: Having no money can actually be freeing — it really puts you in that…
How to create word of mouth on zero budget — live with Randy Lopez
As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…
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