How Threadless inspires their community to create amazing art and share it with the world

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day.

ThreadlessCam Balzer is part of the day’s fantastic lineup, and he’s going to share a bunch of the techniques and strategies they use to motivate their community to create and share such amazing work. As a preview, we asked him to share an overview of his case study and a few tips on how they lead their community. A few things he covered:

  • How Threadless has benefited from having a word of mouth engine at the heart of their business.
  • What Cam says is one of the biggest challenges they face in engaging with the Threadless community.
  • Why what works for T-shirts can work just as well for insurance (or any other “boring” product).
  • Cam’s personal favorite creations from the Threadless community.

Listen to Cam’s interview:

Learn more and register for the Word of Mouth Crash Course: Click here

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