How Texas Instruments’ E2E Community is driving productivity — live with Telligent’s Rob Howard

Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and Telligent founder and CTO, Rob Howard.

Rob will be presenting a case study based on how Texas Instruments’ E2E Community is driving productivity through increased engagement and shared these three ideas as a preview:

  • Communities make it easier to communicate with customers. One of the biggest and most immediate benefits of a strong community is that it makes it easy for quick and efficient communication between you and your customers.
  • Communities help scale your support. By consolidating all the information about your products, all your support staff, and all your customers, your communities can be a helpful resource that customers can use again and again.
  • Complex business challenges are where collaboration is best. Rob says that often you’ll find the real knowledge about your products and services aren’t in the heads of those that work for you, but rather with your customers who use your stuff every day.

Hear Rob’s live Supergenius preview (and check out our Facebook page to see all our interviews):

GasPedal's Word of Mouth Supergenius Conference!

Tags: , , , , , , , , ,

Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More