As previews for our upcoming Word of Mouth Supergenius event in New York on July 20, we’re sharing a bunch of the amazing how-to classes, case studies, and brilliant author sessions from the last “How to be Great at Word of Mouth Marketing” conference.
In their Word of Mouth Supergenius case study presentation, “How Texas Instruments’ E2E Community is Driving Productivity Through Increased Engagement,” Devashish Saxena and George Dearing shared how TI is connecting their internal experts with external product engineers.
They covered how they earned internal buy-in, how they’re community is designed to help engineers solve problems, and how it’s helping their bottom line.
