According to LinkedIn Director of Data Science and Data Engineering Lutz Finger, the way people see influence is usually wrong. Some marketers wait for that one magic influencer to take their message and help it “go viral.” But, Lutz says, virality is constant and doesn’t decide to become more viral over time. Instead, he says…
Tag Archives: engagement
Video: How to share the right content to influence your customers
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What you’re not getting about creating a community
This is a guest post from Gary Vaynerchuk — well-known entrepreneur, social media innovator, and author of “Jab, Jab, Jab, Right Hook.” See the original post this is adapted from and more like it on his blog. Everybody just thinks they’re just going to start a show, or start a blog, and they’re magically going…
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Is there such a thing as too much community management?
This is a guest post from Gary Vaynerchuk — well-known entrepreneur, social media innovator, and author of “Jab, Jab, Jab, Right Hook.” See the original post this is adapted from and more like it on his blog. If you’ve engaged with me on Twitter, you know I am big on replying. I’m on there as…
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TED and the art of loyalty
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. People don’t like to admit just how addicted they are to…
Don’t just listen: Join the word of mouth conversation
This is a guest post from Ferg Devins, Chief Public Affairs Officer at Molson Coors in Canada. Have you ever been sitting on the subway and heard two people talking about something you have knowledge about and just know that they have the facts wrong? Or perhaps it’s at the dinner table with family and relatives waxing on…
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