As previews for our upcoming Word of Mouth Supergenius event in New York on July 20, we’re sharing a bunch of the amazing how-to classes, case studies, and brilliant author sessions from the last “How to be Great at Word of Mouth Marketing” conference.
In his Word of Mouth Supergenius case study, “How Starbucks Used Fan Feedback to Help Launch VIA,” Matthew Guiste shares a bunch of ideas on how they used social tools to build buzz for a product launch.
Matthew covered how to discover advocates, how to create content they’ll love to share, and how it all adds up to sales.
