As previews for our upcoming Word of Mouth Supergenius event in New York on July 20, we’re sharing a bunch of the amazing how-to classes, case studies, and brilliant author sessions from the last “How to be Great at Word of Mouth Marketing” conference.
In his Word of Mouth Supergenius case study, “How Random House Connects Directly with their Fans,” Warren Ackerman shares a bunch of ideas on how to build a fan community for teens.
Warren’s case study covers how to build awareness, build brand advocacy, and engage with user generated content.
How Random House Connects Directly with Their Fans — presented by Warren Ackerman from GasPedal on Vimeo.
