Tag Archives: brand advocacy

It’s a small (and strange) world after all, brands

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. How much control does a company really have over their brand?…

Read More Comments Off on It’s a small (and strange) world after all, brands

Excerpt from “Can’t Buy Me Like”

Authors Bob Garfield and Doug Levy share practical advice on how to earn trust from your customers.

Read More Comments Off on Excerpt from “Can’t Buy Me Like”

How Toyota uses social media to build brand advocacy — live from BlogWell

Come to our BlogWell: How Big Brands Use Social Media conference in Washington, D.C. to hear ConAgra Foods, UnitedHealth Group, the IRS, USA TODAY, the National Association of REALTORS, the U.S. Navy, and Discovery Communications share 8 great case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make…

Read More Comments Off on How Toyota uses social media to build brand advocacy — live from BlogWell

How Random House Connects Directly with their Fans — live from Word of Mouth Supergenius

As previews for our upcoming Word of Mouth Supergenius event in New York on July 20, we’re sharing a bunch of the amazing how-to classes, case studies, and brilliant author sessions from the last “How to be Great at Word of Mouth Marketing” conference. In his Word of Mouth Supergenius case study, “How Random House…

Read More Comments Off on How Random House Connects Directly with their Fans — live from Word of Mouth Supergenius
Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More