Since accountants were responsible for recommending 40% of Intuit’s business, Kira Wampler was put in charge of measuring word of mouth and social media impact on their business.
In this video, you’ll learn how Intuit includes social media channels in their web analytics and how they are making the connection from social to sales. Kira explains the four approaches to making a measurement connection and shares two actionable steps that will immediately help you move social activity into the business process.
A few ideas you’ll learn from Kira:
- How to use surveys to better understand social media’s influence on the purchase process
- How to find the right data that senior managers will be interested in
- How to determine where online engagement tools are most effective
Watch her presentation:
