Tag Archives: Intuit

8 word of mouth case studies from big brands

Continuing with our big brand word of mouth week, check out a few of our favorite videos of big brand marketers sharing case studies on how they’re earning fans, thrilling customers, winning over critics, and measuring it all: 1. How Zappos delivers happiness $1 billion in sales and an army of loyal fans — and…

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How Intuit Measures the Impact of Social Media Activity on Sales for Small Business Owners, presented by Kira Wampler

Since accountants were responsible for recommending 40% of Intuit’s business, Kira Wampler was put in charge of measuring word of mouth and social media impact on their business. In this video, you’ll learn how Intuit includes social media channels in their web analytics and how they are making the connection from social to sales. Kira…

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3-Minute WOM Lesson: How to create BtoB word of mouth

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Word of mouth can work for anyone in any industry — including business-to-business brands. The topics and…

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Case Study: Intuit — live from Word of Mouth Supergenius

2:50 — Kurt Vanderah introduces Ant’s Eye View‘s Kira Wampler. 2:51 — Was at Intuit for 6 years, until 3 months ago. Accountants not only buy from us, they’re responsible for recommending 40% of our business. I became responsible for figuring out how to measure this, and became our first WOM person, in charge of…

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How Intuit is Creating Word of Mouth by Connecting Small Business Leaders — live from Word of Mouth Supergenius

As previews for our upcoming Word of Mouth Supergenius event in New York on July 20, we’re sharing a bunch of the amazing how-to classes, case studies, and brilliant author sessions from the last “How to be Great at Word of Mouth Marketing” conference. In her case study presentation, Kira Wampler explains how Intuit used…

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Kira Wampler on how Intuit creates word of mouth by connecting small business leaders — a live Word of Mouth Supergenius preview

As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20th in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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TurboTax’s social media strategy — live from BlogWell

Come to BlogWell: How Big Brands Use Social Media on April 7 in Cincinnati to hear Duke Energy, AT&T, Hilton Worldwide, Tyson Foods, Dell, Procter & Gamble, General Mills, and Graco share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal —…

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Upcoming GasPedal events

1/29 Graco: Social media in a product recall (Private member call) Click here 2/2 Orange Business Services: Succeeding in social media initiatives (Public call) Click here 2/3 Kraft: Building structure around social media management (Private member call) Click here 2/3 National Association of REALTORS: How to run a customer unconference (Private member call) Click here…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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