Tag Archives: Kira Wampler

How Intuit Measures the Impact of Social Media Activity on Sales for Small Business Owners, presented by Kira Wampler

Since accountants were responsible for recommending 40% of Intuit’s business, Kira Wampler was put in charge of measuring word of mouth and social media impact on their business. In this video, you’ll learn how Intuit includes social media channels in their web analytics and how they are making the connection from social to sales. Kira…

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Case Study: Intuit — live from Word of Mouth Supergenius

2:50 — Kurt Vanderah introduces Ant’s Eye View‘s Kira Wampler. 2:51 — Was at Intuit for 6 years, until 3 months ago. Accountants not only buy from us, they’re responsible for recommending 40% of our business. I became responsible for figuring out how to measure this, and became our first WOM person, in charge of…

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How Intuit is Creating Word of Mouth by Connecting Small Business Leaders — live from Word of Mouth Supergenius

As previews for our upcoming Word of Mouth Supergenius event in New York on July 20, we’re sharing a bunch of the amazing how-to classes, case studies, and brilliant author sessions from the last “How to be Great at Word of Mouth Marketing” conference. In her case study presentation, Kira Wampler explains how Intuit used…

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Kira Wampler on how Intuit creates word of mouth by connecting small business leaders — a live Word of Mouth Supergenius preview

As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20th in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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Case Study: Intuit — live from Word of Mouth Supergenius

3:00 — Bergen Anderson introduces Intuit‘s Kira Wampler. 3:01 — Kira Wampler is part of the small business division of Intuit. 3:02 — Intuit faced two small problems: – Intuit as our small business brand was brand new – We love to talk about acounting but small business owners don’t! Intuit had the, “chocolate problem”…

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3-Minute WOM Lesson: How to create word of mouth by connecting your customers

In this issue, Kira Wampler, Intuit’s Word of Mouth and Social Marketing Leader, Small Business Division, offers her three tips on creating WOM by connecting customers: 1> Focus on what your customers care about 2> Find ways to get everyone involved 3> Forget the marketing speech 4> Listen to Kira’s live Supergenius preview You can…

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Intuit’s Kira Wampler: Using social media and word of mouth to build the brand

As we gear up for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — on August 13 featuring case studies from Walmart, McDonald’s, H&R Block, Mayo Clinic, General Mills, Ford, CME Group, and Progressive, we’re sharing case studies from our latest BlogWell event in San Francisco. At BlogWell, you’ll…

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Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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