Tag Archives: Kira Wampler
Blog, Case Studies, Videos May 15, 2012

How Intuit Measures the Impact of Social Media Activity on Sales for Small Business Owners, presented by Kira Wampler

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Since accountants were responsible for recommending 40% of Intuit’s business, Kira Wampler was put in charge of measuring word of mouth and social media impact on their business. In this video, you’ll learn how Intuit includes social media channels in their web analytics and how they are making the connection from social to sales. Kira…

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Events, Supergenius Live July 20, 2010

Case Study: Intuit — live from Word of Mouth Supergenius

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2:50 — Kurt Vanderah introduces Ant’s Eye View‘s Kira Wampler. 2:51 — Was at Intuit for 6 years, until 3 months ago. Accountants not only buy from us, they’re responsible for recommending 40% of our business. I became responsible for figuring out how to measure this, and became our first WOM person, in charge of…

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Case Studies July 14, 2010

How Intuit is Creating Word of Mouth by Connecting Small Business Leaders — live from Word of Mouth Supergenius

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As previews for our upcoming Word of Mouth Supergenius event in New York on July 20, we’re sharing a bunch of the amazing how-to classes, case studies, and brilliant author sessions from the last “How to be Great at Word of Mouth Marketing” conference. In her case study presentation, Kira Wampler explains how Intuit used…

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Case Studies June 14, 2010

Kira Wampler on how Intuit creates word of mouth by connecting small business leaders — a live Word of Mouth Supergenius preview

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As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20th in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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Supergenius Live December 16, 2009

Case Study: Intuit — live from Word of Mouth Supergenius

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3:00 — Bergen Anderson introduces Intuit‘s Kira Wampler. 3:01 — Kira Wampler is part of the small business division of Intuit. 3:02 — Intuit faced two small problems: – Intuit as our small business brand was brand new – We love to talk about acounting but small business owners don’t! Intuit had the, “chocolate problem”…

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newsletter October 27, 2009

3-Minute WOM Lesson: How to create word of mouth by connecting your customers

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In this issue, Kira Wampler, Intuit’s Word of Mouth and Social Marketing Leader, Small Business Division, offers her three tips on creating WOM by connecting customers: 1> Focus on what your customers care about 2> Find ways to get everyone involved 3> Forget the marketing speech 4> Listen to Kira’s live Supergenius preview You can…

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Case Studies July 15, 2009

Intuit’s Kira Wampler: Using social media and word of mouth to build the brand

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As we gear up for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — on August 13 featuring case studies from Walmart, McDonald’s, H&R Block, Mayo Clinic, General Mills, Ford, CME Group, and Progressive, we’re sharing case studies from our latest BlogWell event in San Francisco. At BlogWell, you’ll…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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