Tag Archives: small business

3 ways companies can work together to earn word of mouth

Farmers and media companies, breweries and yoga studios, roller derby leagues and event security: These unlikely partnerships have helped each business start more conversations, get more visibility, and earn more customers.

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WOM Tip #229: Don’t just make it right, make it better

At Powell’s Books, if a customer tries to buy a used book that’s out of stock, they’ll send them a new one for the same price. That way, instead of waiting for the book to come back in stock, the customer gets upgraded. This is how a small bookseller competes with someone like Amazon. When…

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3 word of mouth marketing tips for startups

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Launching a business? We know that means you have a tight budget and an even tighter schedule. So we’ll get right to it: 1….

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3 tips to get more referrals for your small business

This guest post is from Caitlin Moore, Media Coordinator for PetRelocation.com. By holding fast to the belief that “people do business with people they like” and also being lucky enough to work with pets and their adoring owners, we at PetRelocation.com are in a good place to benefit from word of mouth marketing. There is…

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How Intuit Measures the Impact of Social Media Activity on Sales for Small Business Owners, presented by Kira Wampler

Since accountants were responsible for recommending 40% of Intuit’s business, Kira Wampler was put in charge of measuring word of mouth and social media impact on their business. In this video, you’ll learn how Intuit includes social media channels in their web analytics and how they are making the connection from social to sales. Kira…

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How Deluxe Corporation engaged small businesses with a social marketing contest — live from BlogWell

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. This event is all about how big brands use social media. No agencies, no…

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3-Minute WOM Lesson: How to create BtoB word of mouth

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Word of mouth can work for anyone in any industry — including business-to-business brands. The topics and…

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Scholarships to the Word of Mouth Crash Course

GasPedal is excited to announce we are giving away 15% of the seats to our word of mouth marketing class to non-profits, small businesses and bloggers.  Here are the details:  The scholarships are being awarded as part of our commitment to help hard-working organizations and individuals learn to execute effective word of mouth strategies, even…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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