All word of mouth starts with a topic of conversation. If you don’t give people something to say, they won’t talk about you.
The good news is that finding great topics can be easy — the best ones are the simple, portable, and repeatable ideas right in front of you. (Hint: “They give you free ice cream while you wait!” is a lot better than “Acme Repair Service is committed to the highest quality standards.”)
This worksheet was designed to help you discover those golden topics by guiding you through a series of questions that uncover the most talkable assets of your brand.
It will help you focus on the key questions:
- Would anyone tell a friend? (And if so, what would they say?)
- Does the topic start conversations with your target audience?
- How could you make it easier for your talkers to spread the message?
Download this free brainstorming guide to help you create a plan around new word of mouth topics for your brand. Print a bunch out and use them for each product or service you offer — the more you practice, the sooner you’ll discover the number of topics worth talking about can be endless.
