With over 500 beers from 40 different countries, World of Beer wants their customers to try as many of them as possible. So to encourage them to try new stuff, this bar makes their loyal customers feel very important. For example, Word of Beer fans get a club T-shirt for every 50 new beers they…
WOM Tips
WOM Tip #209: Don’t let “Sold Out” be the last word
ModCloth is known for listening to their customers when deciding what clothing and accessories to offer — they call it “democratizing the fashion industry.” But with limited stock of a lot of their stuff, they often sell out of popular products fast. Other companies just say sorry, but ModCloth turns a potential disappointment into an…
Read More
Comments Off on WOM Tip #209: Don’t let “Sold Out” be the last word
WOM Tip #234: Make people ask “Why?”
Lots of fundraisers for charities and non-profits are pretty upfront — 5K fun runs, bake sales, and car washes, for example, aren’t that unusual. But what does it mean if your yard is covered in plastic pink flamingos that weren’t there the night before? One high school used “flocking” to earn money for their after…
Read More
Comments Off on WOM Tip #234: Make people ask “Why?”
WOM Tip #167: Make complicated word of mouth topics more fun
The Sandys, Ivans, and Katrinas of this world probably have a bone to pick with the World Meteorological Organization for forever tying their names to devastating events. With this in mind, activist group 350 Action created a petition to use a new naming system — one that names severe storms after politicians who deny climate…
Read More
Comments Off on WOM Tip #167: Make complicated word of mouth topics more fun
WOM Tip #206: Workshops are great for word of mouth
The Home Depot does it with weekly DIY lessons, REI does it with YouTube videos, and now Verizon is doing it with in-store wireless workshops. When you teach your customers something — whether it’s a new skill, or how to use your product — you give them a reason to come back. These learning experiences…
Read More
Comments Off on WOM Tip #206: Workshops are great for word of mouth
WOM Tip #232: Seriously, just start a fan club
You know that loyalty programs are great for word of mouth. You’ve heard about the legendary ones from Fiskar’s Fiskateers to Maker’s Mark Ambassadors, but you’re probably still thinking your business is too small, too boring, or too obscure to warrant a fan club. Guess what: It’s not. Why? Because even A.1. Steak Sauce has…
Read More
Comments Off on WOM Tip #232: Seriously, just start a fan club
WOM Tip #185: Make your event reservation-only
When restaurants give away something good for free, you know there’s going to be a line, chaos, and generally, an unpleasant experience. And while some stores are willing to deal with the lapse in good service to get tons of customers through the door, they’re forgetting one important thing: The customer experience is not about…
Read More
Comments Off on WOM Tip #185: Make your event reservation-only
