Most mattress stores stick to the usual promotions and sales to get people in the door. But mattress company Casper invited people to something much more remarkable and trendy. Learn how Casper used naps, waffles, and pillowcases to earn word of mouth.
WOM Tips
WOM Tip #230: Even boring products can throw parties
Read More
Comments Off on WOM Tip #230: Even boring products can throw parties
WOM Tip #223: Owning your mistakes is just as remarkable as fixing them
Blue Bell Ice Cream has had a rough year with food contamination and massive recalls. But what has been unique about this company’s misfortune is the outpouring of support from Blue Bell fans and employees. People really love this company. And Blue Bell has made it easy to see why with their open and authentic…
WOM Tip #201: Mystery gives you an edge in word of mouth
In the luxury world, you can only go so far to beat your competitors in having the best design, the highest quality materials, and the latest technology. At some point, it becomes harder to differentiate what makes your best-of-the-best different from every other best-of-the-best product out there. So how do you get people to talk…
Read More
Comments Off on WOM Tip #201: Mystery gives you an edge in word of mouth
WOM Tip #486: Tell everyone your above-and-beyond customer service stories
When an Uber driver named Dahir brought a passenger from the airport to his car parked at a friend’s house, the passenger realized that his car’s battery had died. So Dahir drove the passenger to a store to get jumper cables and helped him jump start his car battery at no extra charge. Every company…
Read More
Comments Off on WOM Tip #486: Tell everyone your above-and-beyond customer service stories
WOM Tip #397: Tell the stories people want to hear — but make them meaningful
You have to create content people want to share. But that doesn’t mean you have to cave into the pressures of cheap tricks or click bait to make popular content for your company. For example, during National Volunteer Week, NewYork-Presbyterian Hospital used dogs, a GoPro, and GIFs — not to create a random listicle, but…
Read More
Comments Off on WOM Tip #397: Tell the stories people want to hear — but make them meaningful
WOM Tip #333: Give talkers with big networks something to brag about
Jack White’s record shop, Third Man Records in Nashville, offers a vinyl recording experience to local school choirs and bands. The field trips include a tour of the of the shop, a Q&A session with their Head of Production, and a professional recording of the school’s music on vinyl. Now that’s how you get kids…
Read More
Comments Off on WOM Tip #333: Give talkers with big networks something to brag about
WOM Tip #422: Assist your customers in the “humble brag”
We all know a “humble brag” when we see one. People love to share their accomplishments and look good in front of their friends, but it’s better if they can do it without looking like they’re explicitly bragging. So GrubHub helps their customers out with a discount for being a great tipper. GrubHub sends their…
Read More
Comments Off on WOM Tip #422: Assist your customers in the “humble brag”
