Videos
Blog, Videos September 20, 2013

Video: Andy Sernovitz explains why social media ethics should be a priority

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We’ve all seen the headlines: Fake Facebook fans, fake Twitter hacks, and fake celebrity social media endorsements are all over the place. But according to SocialMedia.org and WordofMouth.org CEO Andy Sernovitz, the FTC is fed up with it, and they’re starting to do something about it. In his presentation at SocialMedia.org’s BlogWell conference in Chicago,…

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Blog, Case Studies, Videos September 13, 2013

Video: How Grainger makes their customers the heroes

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Grainger supplies the stuff that helps businesses run: from janitorial supplies and fire extinguishers, to Lipton tea bags and labware. It’s the kind of stuff you probably don’t notice that often (and you probably don’t think about where it comes from either). But Grainger didn’t become one of Fortune’s “Most Admired Companies” by being invisible…

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Case Studies, Videos September 6, 2013

Video: How Humana builds fan relationships by focusing on their goals

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For health insurance companies, it’s hard to start conversations with your fans when things like negative industry perceptions stand in the way. But Humana broke through this wall by making their social strategy all about their fans’ goals — and how their community can support them. In his presentation at SocialMedia.org’s BlogWell conference in Chicago,…

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Blog, Case Studies, Videos August 30, 2013

Video: How Moen inspires word of mouth through influencer outreach

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Sometimes the best way to start word of mouth conversation is to know what your fans are talking about already. But, where do you find these conversations in the first place? For Moen, it was all about realizing their audience wasn’t talking about faucets, they were talking about entire kitchen and bathroom remodels. In her…

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Blog, Case Studies, Videos August 23, 2013

Video: How American Eagle Outfitters turned their customers into their marketing

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The companies that start the most word of mouth conversations are the ones that offer something truly remarkable — the ones that stand out from their competitors. So, when American Eagle Outfitters took a look at their prospective market and realized they were facing “a sea of sameness,” they turned to their customers to help…

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Blog, Videos August 16, 2013

Video: How McCormick adjusted their strategy to reach a new audience

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It’s no secret that social media offers greater access to millennials, whose tendency to spend and share makes them an ideal audience. But what do you do when your product doesn’t have Gen Y kicking down your door just yet? If you’re McCormick, you rebrand, revamp, and find a new way to appeal to them….

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Blog, Videos August 2, 2013

Video: Social media success starts with trust, presented by Andy Sernovitz

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Building trust is the secret to success when it comes to effective social media and word of mouth marketing. Being honest with your consumers is the ultimate bottom line, but that line can become blurred if proper ethics and disclosure practices aren’t a core part of your social media strategy. SocialMedia.org and WordofMouth.org CEO Andy…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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