10:15 — Kurt Vanderah introduces Get Satisfaction‘s Lane Becker. 10:15 — Lane: We started with the seemingly crazy idea that everyone hates customer service. Customers hate getting stuck in phone trees, companies treat it as a cost, and representatives on the phone don’t like being stuck and dehumanized. Idea: What if we applied social media to…
Supergenius Live
Spike Jones: How to Create a Fan Community — live from Word of Mouth Supergenius
9:35 — Bergen Anderson introduces Fleishman-Hillard’s Spike Jones. 9:36 — Let’s talk a little about this shiny object called social media. 9:37 — Social media is both online and offline. But word of mouth is what we’re here to talk about. 9:37 — WOM is the parent of social media. Social media is only a…
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Rohit Bhargava: How to Create Buzzworthy Topics — live from Word of Mouth Supergenius
9:33 — Coach Kurt welcomes us to the room. 20 minutes of speakers, 5 min of Q&A and then a break, followed by the next session. He introduces Ogilvy PR‘s Rohit Bhargava. 9:34 — Rohit: We talk about Love, but I want to start with the opposite. What is the opposite of love? Not hate…
Saul Colt: How to Create Word of Mouth on Zero Budget — live from Word of Mouth Supergenius
9:35 — Cale Johnson introduces Thoora‘s Saul Colt. 9:36 — Saul started off with a little joke about removing the 1st 2 slides at Andy’s request, which were the slides that told who he was. 9:37 — Jokes that he loves women. 9:38 — Dick Shawn died in the middle of a performance at the…
GasPedal CEO Andy Sernovitz on how word of mouth will save your brand — live from Word of Mouth Supergenius
8:50 — Kurt Vanderah introduces GasPedal CEO, Andy Sernovitz. 8:51 — Andy takes podium 8:51 — “Welcome, welcome to word of mouth supergenius, we are going to have a fantastic day today.” 8:52 — Happy customers are your greatest advertisers. Earning their respect and recommendation is most important 8:52 — Love most powerful force in…
Kurt Vanderah: Welcome to Word of Mouth Supergenius
8:38 — Whistle! Welcome team! Coach Kurt welcomes us, and tells us we’re all SuperGeniuses. WOM Supergeniuses. Coach Kurt: This is our Superbowl, World Cup. Today is going to ROCK! There will be useful information. You can learn it! You can DO IT! 8:39 — Coach Kurt: Game plan – huddle, then move to rooms….
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How to follow today’s Word of Mouth Supergenius coverage
A big hello and good morning from all of us at GasPedal as we get ready to kick off Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference. We’re thrilled to be bringing together such an awesome lineup of brilliant word of mouth marketers — and even more thrilled…
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Directions to Word of Mouth Supergenius
How to get to Word of Mouth Supergenius today: We’re at Pier Sixty (at Chelsea Piers), 23rd Street & the Hudson River, New York, NY (click for map) When approaching, look for the Pier 60 sign: Turn in and head all the way to the end (Note: If you’re in water, you’ve went too far): You’ve made it!…
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