[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Not every business gets to be the exciting new startup, sell trendy products, or have a naturally enthusiastic fan base. In fact, most businesses…
What makes you so special?
3 reasons why your customers are better at earning word of mouth
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Often, customers and real people turn out to be better marketers than we are. Of course, it takes a little creativity to get them…
3 word of mouth lessons from high-tech cars
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Since before the first Model T rolled off the Ford assembly line, people have been talking about the next great auto technology: flying cars,…
3 word of mouth marketing lessons from Taylor Swift
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Taylor Swift isn’t just a musician, she’s a marketer. Her fame doesn’t just rely on fancy sponsorships or advertising, but on a multi-platform, fan-based…
3 ways to find your word of mouth topic
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] What do you want people to talk about when they talk about your business? It’s a simple question that’s sometimes hard to answer. But…
3 word of mouth lessons from hotels
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Hotels rely a lot on word of mouth. Opinions on review sites like Yelp and TripAdvisor are more influential than ever. They have to…
4 rules of word of mouth marketing
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Let’s get back to the basics. Word of mouth marketing is all about your topic, talkers, tools to start conversations, taking part in those…
3 word of mouth lessons from an artist
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Low budget, minimal resources, and a remarkable product: The “starving artist” is a textbook example of a word of mouth marketer. Here are three…