[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] In this issue, we’ve got examples from companies with products people don’t usually talk about. Not because the products aren’t cool or useful or…
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Blog, newsletter
April 7, 2015
Fun and games and word of mouth
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Blog, newsletter
March 31, 2015
How to pull off thought-provoking word of mouth
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] There’s a time and a place for the fun marketing stunt or goofy ploy for attention. But sometimes it’s better to focus on substance…
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Blog, newsletter
March 24, 2015
How companies inspire word of mouth with their personality
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Every company has a personality, and they typically show it through branding, product design, and the people they hire. But personality is about more…
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Blog, newsletter
March 17, 2015
3 big, visual word of mouth triggers
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth needs something to get the conversations going, something to catch people’s attention and encourage them to talk about it. These are…
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Blog, newsletter
March 10, 2015
3 word of mouth lessons from short shorts
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Chubbies is a clothing retailer for men that sells the brightly colored short shorts you’d see dudes wearing at frat parties, on boats, and…
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Blog, newsletter
March 3, 2015
3 questions to ask about your new word of mouth topic
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth marketing starts with the very thing people will talk about: your topic. Some come about organically and some are planned —…
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Blog, newsletter
February 24, 2015
4 of the best ways to solve the “Chocolate Problem”
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Your product is great, you’ve got plenty of fans, and no problem with visibility. But like chocolate, everyone already knows about your stuff, and…
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Blog, newsletter
February 17, 2015
3 acts of kindness to inspire word of mouth
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Everyone loves talking about random acts of kindness because they feel good to share. The best part: Any company — large or small, local…
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