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Word of mouth for 3 things no one wants to talk about

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] There are some things people just don’t like talking about — gross things, necessary things, boring things. They might not be the best conversation…

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How remarkable stories create great word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Stories are amazing word of mouth tools. They’re natural ways for people to talk to one another, they’re memorable, and they’re everywhere. Every business…

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3 ways to use the "me" motivation for word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] One of the biggest motivators for word of mouth is all about “me.” People don’t want to talk about your company — they want…

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Boring word of mouth lessons

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth marketing only works when it’s the opposite of boring. But sometimes, you can take advantage of boring to create something remarkable….

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3 word of mouth lessons from an online community

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Product Hunt is an online community for product enthusiasts, makers, investors, and journalists who are interested in the latest tech products — from hoverboards…

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Why different is remarkable

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Most companies look to their competitors to see how they’re marketing to a similar audience. But being like your competition is not how you…

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How to use loyalty (and disloyalty) cards to earn word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] The loyalty card is a word of mouth tool that’s been around for a while. Almost every grocery store, coffee shop, and gas station…

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How to earn word of mouth by helping them make friends

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Friends are an essential part of word of mouth marketing. If someone loves your stuff, who are they going to tell about it? More…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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