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Issue #102: Find Your Word of Mouth Talkers

{This post includes text of the great email newsletter all of our email subscribers just received. Sign yourself up to have this delivered directly to you!}  1> Create a dorky blog 2> Create email newsletters 3> Find people who are already talking 1> Create a dorky blog Write about super-specialized topics that only your true…

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Issue #101: Word of Mouth For Retailers

{This post includes text of the great email newsletter all of our email subscribers just received. Sign yourself up to have this delivered directly to you!}  1> Give them something to walk away with 2> Use a multiplier 3> Don’t forget to ask 1> Give them something to walk away with Put something in their…

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All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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