Live from BlogWell

Tyson Foods: Building Community with Social Media — Live from BlogWell

2:10 — Kurt Vanderah introduces Tyson Food’s Director of Community & Public Relations, Ed Nicholson. 2:10 — Ed explains how much things have changed since his first BlogWell a year ago. Tyson uses cause branding, not cause marketing. They have 100 communities with operations. 2:11 – Ed: Hunger Relief for 10 years. Donate 8-10 million…

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AT&T: Building a Social Media Policy — Live from BlogWell

3:49 – Andy Sernovitz introduces Blair Klein, Director of Emerging Communications at AT&T 3:50 – Blair sets the expectation that she won’t be as funny as Andy 😉 3:50 – Everyone feels that they are far behind in using social media.  AT&T still problems and issues that they are dealing with.  Everyone is learning so…

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General Mills: Reaching Influencers in Social Media — Live from BlogWell

4:30 – Andy Sernovitz introduces David Witt, Manager, Brand Public Relations at General Mills. 4:31 – General Mills brands are found in virtually every household in America – Pillsbury, Yoplait, Cherios, etc.  General Mills is in the process of going social and different brands are in different places.  For example, Betty Crocker has been getting…

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Welcome Session — Live from BlogWell

1:00 — GasPedal’s Andy Sernovitz opens BlogWell: How Big Brands Use Social Media here in Cincinnati, hosted by Duke Energy. 1:01 – Kurt Vanderah introduces the conference and logistics. 1:02 – Kurt says that blogging and tweeting is encouraged – #blogwell.  All sessions will be filmed and shared on www.SocialMedia.org for free. 1:03 – Kurt…

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Clorox: Gaming Mechanics in Social Networks — Live from BlogWell

4:30 — Andy Sernovitz introduces Clorox’s Social Network Architect, Greg Piche. 4:31 — Greg: My talk is going to be about gaming mechanics in social networks, and specifically how we use gaming mechanics to drive engagement. 4:32 — Greg shares a little bit of background around Clorox. He says they actually “went off the deep…

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State Farm Insurance: The Social Media Balancing Act — Live from BlogWell

4:32 — Kurt Vanderah introduces State Farm Insurance’s Director of Communication, Kelly Thul. 4:34 — Kelly: State Farm does stuff with social media. 4:35 — Kelly: We’re pleased with our positioning, but we also know who we are. 4:36 — Kelly says State Farm’s early entry into external blogging was sponsoring “The 50 Million Pound…

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Community Medical Centers: It IS Brain Surgery — Live from BlogWell

3:50 — Kurt Vanderah introduces Community Medical Center’s Director of Marketing and Communications, Michelle Van Valkenburg. 3:54 — Michelle says Shel Holz told them that social media is not brain surgery, but in the medical community it really is like brain surgery. 3:55 –Michelle says CMC’s first trials in the social media space were their…

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Avery Dennison: Getting Started in Social Media — Live from BlogWell

3:50 — Andy Sernovitz introduces Joyce Munoz, Group Manager, Interactive Marketing for Avery Dennison. 3:50 — Joyce introduces her case study, saying she’ll be focusing on her labels and binders division. 3:51 — Joyce: We really do still consider ourselves newbies, but we’re learning. 3:52 — Joyce said they originally wondered if anyone would even…

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