2:10 — Kurt Vanderah introduces Tyson Food’s Director of Community & Public Relations, Ed Nicholson. 2:10 — Ed explains how much things have changed since his first BlogWell a year ago. Tyson uses cause branding, not cause marketing. They have 100 communities with operations. 2:11 – Ed: Hunger Relief for 10 years. Donate 8-10 million…
Clorox: Gaming Mechanics in Social Networks — Live from BlogWell
4:30 — Andy Sernovitz introduces Clorox’s Social Network Architect, Greg Piche. 4:31 — Greg: My talk is going to be about gaming mechanics in social networks, and specifically how we use gaming mechanics to drive engagement. 4:32 — Greg shares a little bit of background around Clorox. He says they actually “went off the deep…