Events

BMA BtoB WOM Mini-Course; June 10, Chicago

As part of the BMA’s 2009 Annual Conference, Andy Sernovitz — GasPedal CEO and author of Word of Mouth Marketing: How Smart Companies Get People Talking — will be giving a pre-conference BtoB word of mouth mini-course from 8 AM – 11 AM on Wednesday, June 10 here in Chicago. If you’ve been interested in…

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Ragan’s Word of Mouth Marketing Mini Crash Course; May 6, Chicago

This mini course, presented by Andy Sernovitz, is a three-hour version of the Word of Mouth Crash Course at a fraction of the cost. This course is course is specifically designed for corporate communicators. You’ll learn a simple, repeatable framework you can use to execute revenue-producing word of mouth campaigns. This course, which is a…

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Who’s coming to BlogWell

BlogWell is coming up fast, here’s a look at a small portion of who is attending. It’s not too late to register, but don’t put it off — our last BlogWell sold out and we expect this one to do the same. Nokia GE Johnson & Johnson Tyson Foods Robert Wood Johnson Foundation Coca-Cola Microsoft…

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BlogWell New York, April 29: How big brands use social media

1. It’s all about big business BlogWell is the only conference devoted to learning how big businesses successfully participate in social media. You’ll learn directly from the executives at the largest corporations in the world who are engaging in this right now. Learn More 2. 8 amazing case studies Hear case studies from the biggest…

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Word of Mouth Marketing Mini Course; May 6, Chicago

This mini course, presented by Andy Sernovitz, is a three-hour version of the Word of Mouth Crash Course at a fraction of the cost. You’ll learn a simple, repeatable framework you can use to execute revenue-producing word of mouth campaigns. This course, which is a half-day pre-conference workshop as part of the Ragan Communicators Conference,…

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Ragan Word of Mouth Marketing Mini Course

A three hour version of the Word of Mouth Crash Course, at a fraction of the cost.

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Comment to win a BlogWell New York pass from Guy Kawasaki

We gave Guy Kawasaki two passes to BlogWell New York on April 29 to give away. To enter to win, just leave a comment below and Guy will randomly select two winners for the free passes.

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Public call: Mayo Clinic’s natural progression to social media; April 2, 1 PM (EST)

Lee Aase, who serves as the Communications Manager at Mayo Clinic, will lead a public conference call, “Mayo Clinic’s Natural Progression to Social Media.” Mayo Clinic has the most powerful brand in health care, built over more than a century ago, primarily through word of mouth recommendations from satisfied patients and news coverage. In this…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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