When you create a coupon, the goal is for it to get redeemed. A printed coupon can only go so far and reach so many people, but an online coupon (especially one on a social networking site like Facebook) can be forwarded, shared, and talked about. A recent article in DMNews highlighted a growing trend…
Case Studies
Sell something your fans can take home and share
Ditka’s restaurant in Chicago is known for their steak sauce. But the experience isn’t confined to their locations because they sell bottles of the stuff, which means fans of the sauce share it with friends at BBQs and family dinners — and talk about Ditka’s. It’s a simple concept, but not enough businesses offer fans…
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Free upgrades will get your customers talking
Check out the note we got from PrintingForLess.com: Good news: we have shipped your business card order a day early! Project Name: 2009 Business Cards Although you originally ordered 4 business day Production Speed, we have given your order special priority in our state-of-the-art manufacturing facility so that your shipment went out today, and should…
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Lava Row uses word of mouth to get a new slogan
When Iowa-based Lava Row, a social media consulting firm, decided to get rid of their old business cards in favor of a new slogan, they asked their fans for help. They hosted a local TweetUp meeting where employees handed out their old cards and asked their friends and fans to come up with a new…
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Google creates word of mouth by helping employees become talkers
As a Christmas gift, Google gave their employees an HTC Dream Android phone. Not only is this a great way to have a large group of people test the phone and find opportunities for improvement — it’s also a fantastic way to get people talking. While all their employees were home for the holidays, they…
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Acknowledge your frequent customers to get people talking
Via Becky Carroll of Customers Rock!, we see how a local Starbucks featured a customer’s favorite drink combo as “Customer Latte of the Week: Mary’s Latte.” Think Mary told anyone about this? Think anyone tried a new drink? Think anyone told their friends about the unique promotion? The Lesson: Acknowledging frequent customers can be pretty simple…
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SmartyPig uses word of mouth to encourage savings
SmartyPig offers a free online financial savings service that allows users to create profiles, establish savings goals and have their friends and family contribute. Founders Mike Ferrari and Jon Gaskell describe the concept: We thought, what if we could give our customers the opportunity to make their accounts public (or not), so that their mom,…
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How to ask for a referral: Lead with making sure the customer is satisfied
Referrals are best won when you ask politely and it follows an initial note ensuring the satisfaction of your customers. Here’s an example from a small Minnesota auto dealer, a letter sent about six months after the sale: I thought I would write to say thank you again. I try to keep in contact with…
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